Picunche was founded at the end of 2003 by a group of visionary agricultural entrepreuners who had always been related to the grape growing world, but they decided to get involved in to the wine vinification, distribution and export industry.

"Picunche" is a word that belongs to the Mapudungun language which means "People who live to the north". In the south of Chile the land was divided by natural boundaries as the big Bio-Bio river.

The people who were living in the south were the "Mapuche". This was a rainy area where the climate was quite cold and not good for grapes cultivation.